Etude House is a South Korean cosmetics brand owned by Amorepacific, renowned for its fun, innovative, and affordable skincare and makeup products. Established in 1966, Etude House combines playful packaging with effective formulations, making beauty accessible and enjoyable for all. Their product lines, such as the SoonJung skincare range and Moistfull Collagen series, are celebrated for their gentle, skin-loving ingredients, catering to various skin types and concerns.